Filter & Sort
The 'Goodnight' TikTok Meme and Perceptions of Higher Ed Brands
To understand your brand perception, pay as much attention to online word of mouth as prospective students and parents do through social listening.
The Greater the Crisis, the More Humanized Communications Matter
Tips for using language effectively in crisis communications.
COVID-19 Info on Your Website: A Few Best Practices
It should be easy for visitors to find information about campus reopening and COVID-19 information from your homepage and on-site search.
Let the Web Editors Edit
The immediacy of the web can be a quality killer, and we don’t give campus web editors the time or support they need to craft succinct, compelling web content.
Beyond Crisis Communications
Why colleges and universities must explain their purpose and value -- even during a pandemic.
Don’t Underestimate Incrementalism, Even During COVID
Higher ed marketing leaders should indeed use this disruptive moment to imagine voraciously, but don’t overlook the significance of incremental, momentum-building change.
Creating a Brand Story for the Times
Now is the time to focus your attention on creating human-centered brand stories to help your institution thrive during the “new normal” and beyond.
Road Runners, Don’t Zoom
COVID-19 pandemic requires fresh thinking for fall "travel."