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Marketing in the Time of COVID-19
Marketers everywhere are figuring out how to adjust to the rapid changes caused by COVID-19. Higher ed marketers are no exception. Here are some things to think about as you develop marketing communications during this time.
A Renewed Focus and a Moment of Truth for MarComm Teams
Among the key questions for marketing leaders in planning for the financial ramifications of COVID-19 -- is marketing at your institution output-oriented or outcomes-oriented?
Reach Your Students Where They Are
Four ways to connect with current and prospective students while navigating the unknowns of COVID-19.
Academics' Online Personas in a COVID-19-Disrupted World
Communicators and marketers can help academics prioritize their digital communications presence. The Thinkers50 top management experts serve as a valuable reference point.
How Reddit.com’s /r/professors Provides a Glimpse Into Future Brand Issues for Universities
If the comments from faculty on Reddit.com are any indication, university brands are in for a rough ride.
Op-ed Writing Tips to Consider During the COVID-19 Pandemic
The surge in volume of faculty and administrator opinion pieces means competition for highly coveted op-ed pages is higher than ever.
Welcome to the New Normal
How to turn your in-person events virtual on a dime.
Interested in Leading More Efficient, Productive Online Meetings?
Here are time-tested tips for team leaders who want to up their virtual meeting-leading games.