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Opinion
Engagement Is a Process, Not an Event
Virtual platforms have transformed recruitment for the better.
Opinion
Digital Transformation in University Communications and Marketing
Now is the time for university communicators to fully leap ahead into digital-first practices, because too much is at risk.
Opinion
From the Rise of the CMO to the Reach of the CMO
The rise of the higher ed CMO may have flattened, but the reach of the CMO’s influence is going to grow.
Opinion
When Should University Presidents Speak Out?
Questions worth asking before deciding if and how to weigh in.
Opinion
Managing Social Media During Times of Campus Unrest
Tips for disseminating information, maintaining transparency and making the campus community feel heard during an on-campus incident.
Opinion
Different vs. Distinct: Why Distinct Brands Will Matter More Post-Pandemic
To survive the impending digital advertising bloat, higher ed marketers should seek to be distinctive, not necessarily different.
Opinion
Marketers Must Work Smarter, Not Harder
The virtual 2020 AMA Symposium for the Marketing of Higher Education underscored higher ed marketers are drowning in a sea of sameness. A select few are breaking through.