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Taking Stock of Crisis Response During COVID-19
It may seem challenging to find time to assess your crisis response while in the midst of a crisis, but it’s the best way to evolve your processes to better reach your audiences.
How Crisis Teams Can Benefit From Adding a Social Media Manager
Five ways your crisis management team can include and use social media managers in communications.
Make Videos That Click With Prospective Students
In the age of TikTok and YouTube, video reigns supreme. Here are three strategies for creating videos that stand out.
Living Your School’s Brand Across the Campus: An Open Letter to Chief Financial Officers
The student-recruitment gloves are off in the wake of DOJ-mandated changes to NACAC’s Code of Ethics and Professional Practice.
The Distance Between Saying and Doing
Understanding the story you tell through what you do, not just what you say, is a key concern for higher education marketers.
Advice for New and Aspiring Vice Presidents
There is never a perfect time to be a leader, but these tips can help you be a better one.
Higher Ed Marketing’s Disappearing Act
Digital marketing’s lack of visibility may be undermining our roles on campus.
Back to the Basics
The start of a new year (and a new decade, depending on how you look at it) provides a great opportunity to get back to the basics of communication. Here are some simple rules to guide your communications in 2020.