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Opinion
Media Relations Is Not an Island
How media relations can support integrated marketing communications goals
Opinion
Successful Digital Strategy Must Begin With Your Website
With social media channels, content networks, apps, and email at your disposal, it's a base to build on.
Opinion
Communicating the Value of University Research When Science is Under Attack
Communications has critical role in making the case for investment in research
Opinion
Brand You Can Hold in Your Hand
Methods and materials matter. Thoughtfully considered, a few important decisions can set your printed communications—and your institution—apart.
Opinion
Storytelling = Strategy for Advancing Your Brand
Three ways to help tell your brand’s story.
Opinion
Building a Strong Higher Ed Marketing Team
Deb Maue provides six principles for building a strong team culture.
Opinion
Five Strategies for Building a Great University Brand
More than a color or slogan, effective brands fulfill promises .
Opinion
Ready, Fire, Aim?
In today’s challenging environment for higher ed, institutions can’t operate effectively without a shared sense of purpose that’s embraced by the community at large.