Filter & Sort
Governance for Marketing?
Susan T. Evans offers advice and examples of how to build your marketing governance plan organically.
The Value of Media
Making the case for faculty involvement in media relations
Why Market Segmentation in Higher Education Matters
Tim Jones reminds us that our audience isn’t “everyone” and shares ideas for better segmentation.
Building Relationships Beyond Your Campus
7 ways to make the most of professional associations
Dip to White: Breaking Through with TV Spots
Appeal to the elephant and the rider.
What Teens Look for on Academic Websites
Prospective students — both teens and older students — are repeat visitors to the “academic program” pages on higher ed websites. Make sure that they can find them -- and that content meets their needs.
Campus Communicators and Lawyers Can Peaceably Coexist
Three common scenarios show us how