Filter & Sort
Why GMU’s Renaming Work Has Only Just Begun
Institutions considering a name change should keep these three things in mind.
Effective Social Media = Storytelling
Creating and telling great social stories keeps higher education relevant for our audiences across media and channels.
The Case for Podcasts in Your Marketing Mix
Growing in popularity, podcasts offer benefits other forms of communications don’t.
Managing Your Brand with Innovative Content
Joel Pattison shares examples of innovative ways institutions use content to reveal their brands.
Marketing Metrics and Getting Back to Basics
Just because we can measure it, does it mean we need to?
Talk About Diversity (Without Offending Everyone)
It’s 2016 -- time to rethink how we talk about diversity and inclusion, and create marketing materials that resonate with students.
A Recipe for Viral Content
What are the four characteristics of social content that achieves “viral status?”
Back to Basics: The Benefit of the Benefit
Starbucks’ marketing success can teach higher ed how to move past features and communicate the benefit.