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Developing a more effective website means paying attention to small details because sometimes they matter a lot.

By Michael Stoner

There’s a good chance decision-makers on your campus believe your school has higher visibility in your own backyard than is likely the case. Market research can quantify that perception gap and help you build a strong case for a larger visibility budget.

By Eric Sickler

How your institution can take advantage of Google's new college search tool

By Matt Cyr

What higher ed can learn from premium brands about gimmicks.

By Matt Hames

The pitfalls that plague higher education communications have remained fairly consistent over the last 40 years. Donna Lehmann takes a look at the history of viewbooks and recaps some of those challenges.

By Donna Lehmann

Journey mapping is a technique long known to marketers at companies like IBM and Clorox but has only recently caught on in higher education circles.

By Jamie Yates and Paul Redfern

Make summer productive by taking proactive steps to ensure that students who have deposited enroll.

By Suzanne Grigalunas

Why devoting 20 minutes to your university’s 280 characters isn’t asking too much.

By Travis Burchart