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Opinion
Data-Driven Comms Without Doubling Your Workload
With a small team and limited resources, secondary research can be the key to improving your communication plans.
Opinion
Marketing the Why in Higher Education
In a sea of sameness, higher ed marketers need to turn attention to why their institutions do what they do.
Opinion
Four Ways to Create a Successful Transition Environment
Transitions are not easy on either end. Learn about some strategies that can help make it a positive experience.
Opinion
Articulating Your Institution’s Employer Brand
Have we overlooked critical audiences for our brand strategy?
Opinion
Shifts in Social Sharing Require Nimble Strategies
Social media strategists know they need to be nimble to keep up with evolution in the various platforms we rely on for engagement. Now’s the time to prepare for less engagement on Facebook and Twitter as audience information seeking and sharing changes.
Opinion
What’s in a Strategy?
I talk a lot about the importance of marketing strategy. In an environment with limited resources – and let’s face...
Opinion
Where to Start With Digital Marketing
Higher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay...
Opinion
Remember When Social Media Engagement Was Free? It Still Is.
Five ways organic still has a place in a sea of paid