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March 14, 2026

‘Everything’s Great,’ Say Too Many Presidents

Leaders have to present a happy face to the world. But many can’t take off the mask when they’re with peers.

By  Rachel Toor

The Sandbox

Inside Higher Ed Insider
image of taking off a mask

From Rachel Toor

Presidents must serve as cheerleader in chief for their institution, the voice of calm in the shit storm, the nonanxious presence.

You’re all proud of what’s happening on your campuses and eager to spread the good news. But I am always surprised at how hard it is for some to get real when they’re among peers. What I know about the presidency is that it’s lonely as all get-out. There’s no one you can unload on in honest and vulnerable ways who won’t judge you or use stuff against you.

Sure, there’s a danger in admitting problems publicly; that could make boards antsy and give faculty another weapon. But even in sessions closed to the media, I hear it’s hard for presidents to drop the pom-poms and get real.

A couple of years ago, a new president wrote a Sandbox piece about one such meeting and asked, “Why can’t we all be real?” The piece ended, “To my more experienced colleagues: Where do you find that space, if ever?” In today’s issue, another leader is asking the same thing, and he has already exceeded the national average for time in the job.

It’s not all gatherings where folks lie to their peers people say, “Things are great on my campus.” Plenty of presidents find their peeps and talk openly. These days I get to participate in vigorous conversations with small groups. Those who invite me know I’m going to poke holes in puffery (Doug, my ex–work wife, likes to call himself “the skunk in the garden”; I tend to use my teeth instead of my butt to get people’s attention). 

Presidents who read this rag know my goal is to serve and protect the leaders who are doing good work, which, in times that are, um, rich in challenge, means you need to be able to address the problems. Let’s get real, friends. 

Oh, and speaking of my stinky little co-founder, things are changing, and starting next month, Inside Higher Ed news will no longer be free. If you know anyone who wants to continue reading the news, forward this email and encourage them to join the Insider program, which will get them not only a Saturday morning supply of snark, but they will be grandfathered in as subscribers to the whole site for two years. 

The writer is a current president.

Being a president is exhausting. Being around other presidents? Maybe even more exhausting. Not all of us, but definitely too many of us, can’t turn off the posturing. And being around that posturing, especially when behind closed doors, can really deplete me.

I remember as a new president during the dark days of the pandemic talking to other presidents who proclaimed everything was great. They boasted of practically no cases on campus. They flaunted successful enrollment years and budgets that were not just balanced but thriving thanks to governmental support.

And for me? Everything was not great. Enrollment was shrinking rapidly, and the financial pressures were mounting. I was depressed that I might have to close or merge my institution if things persisted. My heart ached from the difficult decisions of layoffs, furloughs, and cuts to our retirement program.

I felt like I couldn’t really share how I was doing for fear of being seen as a failure. My own presidential colleagues didn’t really share a space to be honest and authentic. And back at home, if I shared these concerns with my board, might they think me too weak? Was I not cut out for this job? Many times, I feared I was not.

Over time, things have gotten better for my institution, but not the posturing. A call with a colleague recently felt like an episode of The Twilight Zone. The institution had recently been put on financial warning, but in the call, the president stated that everything was great and the ship had been righted.

A conversation with another president at a conference felt the same. I had just reviewed their finances, having served on the board of a membership organization to which they belonged. On the list of members, they were the weakest in the organization. But to the president, all was well. And the recent news that they were dipping into their endowment to balance the budget? No worries! They were fine.

So, this is my plea to my presidential colleagues: Can we drop the facade? Can we make it OK to share that things are not OK? Can we normalize sharing that things are fairly bad and that we are scared and need support?

I know I for one will be taking a different approach as conference season begins: I will not boast about our enrollment or campaign success. If asked, I will politely share our progress, but I will do so as humbly as I can. Because somewhere in those conversations, there will be a president who is anxious for the future of their institution. The last thing they need is for me to rub salt in the wound. In fact, what they need is someone who will hold space for what they are going through and support them.

If you want to get this email, please become a member.

All previous issues of The Sandbox are available here. 

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Benny Benson. There's a new little dude in charge at West Virginia University.

JOIN TODAY

 

The Sandbox

Not your typical weekly newsletter. This is a space where presidents and chancellors can say what they really think without fear. Everyone is welcome to read, but only those who have been in the top job can submit to us. The Sandbox, by Rachel Toor, is an exclusive benefit of our paid Insider membership program.

 

 

The Sandbox Archive

Hiring a Leadership Team

September 26, 2026

The Real Text Messages of Lady Presidents

September 19, 2026

Retreat Rights

September 12, 2026

What Does a College Student Look Like?

August 29, 2026

Wackadoodle Newsletter Turns 3

August 22, 2026
View All
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