Higher percentage than in the past will seek financial assistance.
May 23, 2022

University of California, Davis
Ninety percent of potential graduate students who are Gen Z say they will seek financial assistance to enroll, a much higher percentage than previous generations, according to a survey of 920 such students by LaneTerralever, a marketing agency for colleges.
Among the findings:
- More than 60 percent of prospective students expect to get a response from an academic institution on the same day they reach out.
- Only 64 percent of prospective students say graduate schools’ communications have met their expectations.
- Close to three-quarters of students (74 percent) said their top source of information about a graduate school was the school’s website. The school’s social media was used by 36 percent. Only 31 percent said they relied on rankings or reports.
- Gen Zers are more likely to prefer fully in-person instruction (45 percent) versus 11 percent of Millennials and 12 percent of Gen Xers.
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