Thursday, July 26, 2012 - 3:00am

In today’s Academic Minute, the University of Toronto's Jacob Hirsh explores how the effectiveness of advertisements could be improved by ignoring demographics and focusing on the customer’s personality. Hirsh is an assistant professor of organizational behavior and human resource management at Toronto’s Rotman School of Management. Find out more about him here. A transcript of this podcast can be found here.

 

 

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