Tuesday, September 23, 2014 - 3:00am

The goal of effective marketing is to target potential consumers. In today's Academic Minute, Dartmouth College's Amit Bhattacharjee discusses the unintended consequences of a marketing plan that is too effective. Bhattacharjee is a visiting assistant professor in the marketing group at Dartmouth's Tuck School of Business. A transcript of this podcast can be found here.

Download Episode (2.29 MB)


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