Checkout Charity Boom
Do you give to charitable causes at the register? In today’s Academic Minute, part of Binghamton University Week, Lauren Dula explores this phenomenon.
Is the satisfaction of one’s purchase dependent on the money left after the transaction is complete? In today's Academic Minute, the University of Arkansas' Robin Soster discusses the bottom dollar effect. Soster is a professor in the department of marketing at Arkansas' Walton College. A transcript of this podcast can be found here.