Does publicity add to or subtract from paid promotional materials? In today's Academic Minute, the University of Toronto's Andrew Ching examines whether something needs to be said twice if someone else has already said it for you. Ching is an associate professor of marketing at Toronto's Rotman School of Management. A transcript of this podcast can be found here.

Audio icon Download Episode (2.29 MB)

Be the first to know.
Get our free daily newsletter.



Please review our commenting policy here.

What Others Are Reading

  • Viewed
  • Past:
  • Day
  • Week
  • Month
  • Year
Back to Top