The Marketing Power of Virtual Reality
Don’t like what’s going on in the real world? Maybe try a virtual one instead. In today’s Academic Minute, part of University of St. Thomas Week, Seth Ketron explores how this looks through a marketing lens.
How many personality quizzes do you take online? In today's Academic Minute, Randy Stein of California State Polytechnic University at Pomona details why people like BuzzFeed-type quizzes more than the real thing. Stein is an assistant professor of marketing at Cal Poly Pomona. A transcript of this podcast can be found here.