They came from Oman, Chile, Lebanon, Hong Kong, Qatar – and the United States.
Earlier this week I taught the inaugural 2-day Strategy and Competition in Higher Education professional development program, which is based on the 15-week for-credit class I’ve taught for the last two years. The discussions were fabulous.
Here is the agenda, and I hope you’ll join me for the September session:
What is Strategy?
Big Picture: The Global Higher Education Industry
U.S. Higher Education in Context
Forces Impacting Higher Education
Rivalry Among Existing Institutions
Substitutes for Higher Education
Disruption and Innovation
Case Discussion: Driving Toward a Disruption (about HBS)
Innovation in Higher Education
Strategy and Competitive Advantage
Core Competencies and Competitive Advantage
Why Do They Hire Your Product/Service
Identifying (or Creating) Your Niche
Mapping Your Strategy
Value Propositions and Business Models
Tweaking the Strategy
Uncontested Spaces / Underserved Markets
Strategy and Implementation
“Big M” Marketing