"If you’re a web developer, designer, social media strategist, PR person, or marketer working in higher education, you know that there’s a lot of valuable content that can provide insights, examples, and inspiration for your own initiatives." The lead sentence for mStoner's new EDUniverse project captured my attention immediately. As a frequent online curator / aggregator / web content consumer, I am constantly and consistently on the lookout for that which is the most informative and innovative. EDUniverse, launching in February 2012, is being billed as "the goto destination for those who want to find out about the latest innovations in higher communications and marketing." Sounds good to me. For those who are unfamiliar with mStoner, have no fear for they are a mainstay amongst the higher education new media community.
According to Michael Stoner, president of mStoner (yes, the company name originates from his), the EDUniverse project "allows a smart community to get even smarter as people share their own ideas and find inspiration from others." The "early adopters" of EDUniverse read like a who's who in the higher education web marketing and communications community: Rick Allen, Tiffany Broadbent, Georgy Cohen, Nick DeNardis, Amy Mengel, Karlyn Morissette, Seth Odell, Dave Olsen, Lori Packer, and Patrick Powers. I've been a long-time reader of their content for quite some time. However, I usually come across it via Twitter tweets, Facebook posts, email subscriptions, and RSS feed updates in Google Reader. It's about time that we had a centralized content consumption corral for higher education MarCom. The best part about EDUniverse is that it's going to be a community-driven affair. The site will allow for profile creation and content sharing. In essence, the best content will rise to the top via community comments and rankings.
Now this is the part of the post where some folks like to ask what this has to do with student affairs and technology. The best part about the content that is going to be housed in EDUniverse is that it's going to serve as an idea repository, a conversation starter, a creative spark, and as a place for innovation. Student Affairs and Technology needs to be part of this conversation, don't you think?
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