You have /5 articles left.
Sign up for a free account or log in.
Beyond the opportunity to hang out with Daenerys, Tyrion, Cersai and the gang (on my iPhone no less), what makes HBO Now so interesting is HBO’s decision to invest in a multi-channel, multi-platform (after the iOS exclusivity ends), and multi-bundle approach. HBO is not so much unbundling its service, as most of its customers (and money) will still come from traditional cable and satellite premium subscriptions, but creating new options to complement its core bundled business.