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"...the analysis of ever-increasing amounts of data and the increasing influence those analyses have in the conduct of higher education. This use of "big data" affords much more nuanced and timely insights into all kinds of learning processes. It enables the creation of custom reports tailored to specific learning contexts, ranging from institutional dashboards to personalized assistance for learners. It provides the basis for measuring progress toward institutional strategic goals. Equally important, analytics enables interventions in nearly real time. This contributes greatly to learner and instructor success, as it allows the institution to assist students at the very moment they are falling behind."