HashtagHigherEd US (In-Person Only)
HashtagHigherEd US is a dedicated forum for higher education marketing and communications professionals to come together and share best practices in communication, marketing and branding strategies in a crowded and dynamic landscape.
Day one: Communicate with the next generation
Day one will deliver advice and best practice on adapting your communication style for the next generation. Featuring the brands that Gen Z connect with the most, discover how to build a brand that attracts new students to your university and position yourself as a disruptor when it matters the most.
- Stand out with your brand proposition
- Asset-based communication strategies
- Compelling messaging around sustainability and social issues
- Student-generated content
- Preparing for Generation Alpha
Day two: Connect branding with reputation
Day two will focus on using data to inform your communications strategy and connecting communication strategy with institutional reputation management. We will explore measuring and managing reputation, and how to enhance communication with prospective students, alumni and donors.
- Inclusive and accessible marketing
- Navigate political polarization
- Measure and manage university reputation
- Use data to inform branding and messaging
