Doubting Value of Social Media, Fairs in Recruiting Foreign Students

September 19, 2011

A global survey of international students found that only 4 percent of them used social media in deciding to select a university outside of their home country, and only 6 percent were influenced by staff members at various campus fairs, Times Higher Education reported. The survey was conducted by i-Graduate, which conducts research and consults on international education issues. William Archer, director of i-Graduate, presented the results last week at a meeting of the European Association of International Education. He said that the findings suggest that many universities are spending too much money on social media, and in-person fairs.

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