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About 40 percent of admissions officers say they research applicants on social media, according to a survey released Wednesday by Kaplan Test Prep. That's quadruple the percentage from a 2008 Kaplan survey. At the same time, the survey found that most admissions officers who do check social media don't use it often -- of those who use social media to check on applicants, 89 percent said they did so "rarely." Some of the reasons people check are potentially positive, such as investigating applicants' abilities and interests. But Kaplan officials have heard anecdotal reports of "admissions sabotage" in which some people send tips to admissions officers that other applicants have images on Facebook or elsewhere that might give an admissions panel doubt about offering a spot.
