Sports Spending Continues to Soar, NCAA Study Finds

Sports programs in the National Collegiate Athletic Association's upper echelon saw their operating budgets grow by 11 percent a year, more than doubling the average rise in spending by their institutions, according to a new NCAA study, USA Today reported. The newspaper said that the report finds that average spending by colleges in the NCAA's Football Bowl Subdivision rose from $31 million in 2004 to $42.2 million in 2007.A copy of the NCAA report can be found here.