Texas Tech University is starting a major campaign to attract applications from children of alumni donors -- and the effort will start at birth. The Lubbock Avalanche-Journal reported that for alumni or others who contribute at least $100 annually, the university will send offspring a blanket for their cribs, birthday cards and other gifts, and create special scholarships at the point that students are ready to apply. Michael Shonrock, vice president for student affairs, said: "We want to make clear that at age 5, they get a piggy bank, and at age 18, we want it back."
Inside Higher Ed’s Blog U
What Others Are Reading