Report Offers Overview of Enrollment Management Industry

January 26, 2011

The University of Southern California Center for Enrollment Research, Policy and Practice is hosting a conference on admissions reform starting today. On Tuesday, it released a report analyzing the growth of the enrollment management industry. The report, "Enrollment Management, Inc.: External Influences on Our Practice," by Scott Andrew Schulz and Jerry Lucido, looks at the history and breadth of the field, and calls for closer examination of whether it is advancing educational values. "Vigorous questions about direction are required when the pursuit of prestige and revenue are becoming increasingly normative while conflicting with the wider social goals and benefits that serve as core values at the heart of many published institutional missions," the report concludes.

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