Campus Crusade for Christ Becomes 'Cru'

July 20, 2011

Campus Crusade for Christ, a major evangelical movement on colleges and universities, is changing its name officially to "Cru," which is the way some of its members refer to it already. Cru was selected among 1,600 names considered. In part, the name change reflects the group's many non-campus operations. But there was also a desire to remove the word "crusade." "It's become a flash word for a lot of people. It harkens back to other periods of time and has a negative connotation for lots of people across the world, especially in the Middle East," Steve Sellers, the group's vice president, told Christianity Today.

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