Would Students Really Give Up Sex for E-Books?

July 28, 2011

A full quarter of colleges students would rather wear a chastity belt than a backpack. This according to research commissioned by Kno, Inc., a software company that sells e-textbooks optimized for mobile devices. Absent any evidence that students want e-textbooks instead the printed kind, Kno's study focused on what students don't want: backpacks full of heavy print volumes that can be easily lost. In a survey of 506 students at four-year institutions, conducted by the marketing research firm Kelton Research, the company says that 25 percent give up sex for year to alleviate the burden of hauling their textbooks around for four years. More than a third said they would stay home on Saturday night for a whole semester. "The findings of the study show a shift in perception from college students and lend new light to the future of digital learning," the company declared in its press release.

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