For years, one recruitment tool for colleges has been to buy names of students who take standardized tests, score at certain levels and meet various other criteria. At a time that many colleges are pushing to recruit more foreign students, the Educational Testing Service and Hobsons have announced a new product applying the idea to those taking the TOEFL, one of the exams that foreign applicants may take to demonstrate competence in English. Under the new program, those taking the TOEFL will indicate their willingness to be included in a database from which colleges may purchase names of potential applicants meeting criteria selected by the colleges.
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