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Google is making a play for the student textbook market. At the Wednesday unveiling of its new tablet, the Nexus 7, the company announced it would be adding e-textbooks to its online store and allowing e-textbook rentals. The company said it is working with Cengage, Wiley, Pearson, McGraw-Hill and Macmillan. Rumors of the company's entry into the textbook market had been floating in textbook industry circles ahead of the announcement. 

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