Title

U. of California Uses Celebrities and Crowdfunding

September 19, 2013
 

The University of California System is turning to celebrities for a new crowdfounding approach to raise money for financial aid, The Los Angeles Times reported. Celebrities are pledging access and performances if their supporters can raise set amounts of money. Jamie Foxx, the actor, will for example "rap a song like Bill Clinton, President Obama  and Monique from the movie 'Precious'" if his fans raise $20,000. The idea is to attract young alumni and others who are not interested in traditional fund-raising appeals, officials said.

 

+ -

Expand commentsHide comments  —   Join the conversation!

Opinions on Inside Higher Ed

Inside Higher Ed’s Blog U

Back to Top