The University of California System raised $400,000 in relatively small gifts (averaging about $75) through a crowd-funding campaign for scholarships, and officials said that the effort was successful not only in bringing in money but raising awareness about the need for scholarships, The Los Angles Times reported. For the campaign, individuals pledged to do certain things in return for donations. One student at UC Merced wore a horse head mask for a week after donors agreed to donate. Michael Drake, chancellor at Irvine, will lead donors on a bike ride.
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