Boulder Doesn't Want to Be Known as Party School

The University of Colorado at Boulder is starting a major marketing campaign so that more people know about the university's academic excellence, and to fight the campus reputation as a party school, The Boulder Daily Camera reported. Officials did focus groups in which they asked people for celebrities that they associated in some way with the university, and answers such as Charlie Sheen and Lindsay Lohan reinforced the concern about the impact of the party school reputation. The new campaign is called "Be Boulder," and focuses on accomplishments and qualities of Boulder students, faculty members and alumni.