World's Smallest Classroom?

January 20, 2014

You've heard of the elevator pitch? The business school of the University of British Columbia is trying out the elevator lecture, primarily as a marketing move, in which unsuspecting business people enter an elevator, only to find a professor there, ready to give a brief lecture while they ride to their floors. The university released video of David Hardisty, a consumer marketing professor, teaching while riding up.



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