Urban Outfitters Apologizes for Kent State Sweatshirt

September 16, 2014

Urban Outfitters has apologized for selling a vintage sweatshirt that many people assumed (incorrectly, it turns out) was stained with the blood of victims of the 1970 shootings that killed four students. The company had put up for sale a "vintage" sweatshirt. The image (below) appears to show a bloodied sweatshirt, and some on social media assumed that the shirt belonged to someone who was near the victims in 1970. The university released a statement saying: "We take great offense to a company using our pain for their publicity and profit. This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today." Urban Outfitters released its own statement, in which the company apologized but also said that the sweatshirt is discolored, but not stained with blood. "Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such," said the statement.

+ -

Expand commentsHide comments  —   Join the conversation!

Opinions on Inside Higher Ed

Inside Higher Ed’s Blog U

Back to Top