Academic Minute: The 'Bottom Dollar' Effect

October 2, 2014

In today's Academic Minute, Robin Soster, professor of marketing at the University of Arkansas, discusses the "bottom dollar" effect, which holds that the the satisfaction of one’s purchase dependent upon the money left after the transaction is complete. Learn more about the Academic Minute here.

Be the first to know.
Get our free daily newsletter.


+ -

Expand commentsHide comments  —   Join the conversation!

Opinions on Inside Higher Ed

Inside Higher Ed’s Blog U

What Others Are Reading

  • Viewed
  • Past:
  • Day
  • Week
  • Month
  • Year
Back to Top