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The University of the West of England is promoting its research on uses for urine by setting up a special area at a music festival where attendees may urinate and see their waste products used as a biofuel to generate electricity to light up the urinal. University researchers hope to take advantage of the typical shortage of bathrooms at outdoor music festivals to generate excitement about the project. Those who visit the special facility will also see materials about uses for urine that can promote sustainability and help those in refugee camps and elsewhere. University researchers refer to the product as “urine-tricity” or “pee power.”