The Association of Private Sector Colleges and Universities (APSCU) has changed its name to Career Education Colleges and Universities. The governing board for the group, which is the for-profit sector's primary trade association, voted for the change Monday in Orlando, Fla., where the association is holding its annual meeting. Six years ago, APSCU was dubbed the Career College Association.
Many colleges and companies in the for-profit sector have struggled with slumping enrollments and revenue, while several face investigations or lawsuits from states and federal agencies. APSCU also has been buffeted by the industry's problems, announcing last year that big changes were on the way -- beyond the name change. For example, the new CECU said it will court nonprofit colleges as members (a handful of nonprofits currently belong to the group).
The rebranded group will seek to represent any college that works on career education, said Steve Gunderson, CECU's president and CEO.
"Our sector and our association will be even more focused on career education and the necessary work in government relations, leadership, research and communications," he said in a written statement. "We will be the voice and vision of postsecondary career education.”
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