PR Campaign Backs Temple President

July 18, 2016

Temple University President Neil D. Theobald does not seem to be going away quietly.

Theobald on Friday was the subject of a strongly supportive press release listing his accomplishments and saying that his focus “is on students and faculty.” The release, issued by a consulting and crisis communications firm, came days after Temple's Board of Trustees recorded a vote of no confidence in Theobald and announced its plans to fire him.

The board scheduled a vote on Theobald's removal for Thursday. The vote was scheduled only weeks after the president abruptly removed Hai-Lung Dai as provost, surprising many at Temple. Dai's removal came as a $22 million financial aid overrun was revealed.

Friday's news release on Theobald does not reference his possible removal. Instead, it references “the significant highlights of his first four years in office.” Highlights listed include improving Temple's research classification, increasing its funded research, boosting fund-raising, raising the university's ranking and bringing in large, academically strong and diverse student classes.

The release also includes supportive quotes from faculty and alumni.

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