Berkeley Paid $200,000 to Improve Chancellor's Image

August 18, 2016

The University of California, Berkeley, paid $200,000 to consultants to improve the national and international image of Chancellor Nicholas Dirks, who announced Tuesday that he was stepping down, The San Francisco Chronicle reported. The contracts with a primary consultant and a subcontractor were for the companies to “‘increase exposure and awareness’ of Dirks’s vision for higher education, elevate the chancellor ‘as a key thought leader,’ and ‘form key partnerships’ so that potential donors would understand his philosophy,” the article said.

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