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Ursinus College is making a bid to prove to top students that it can be affordable, starting a new scholarship program guaranteeing tens of thousands of dollars for four years for freshmen who meet certain academic standards.

The 1,700-student private liberal arts college outside of Philadelphia has created a Gateway Scholarship guaranteeing $30,000 per year for four years. To be eligible, students must earn a minimum ACT composite score of 28 or a combined 1260 on the SAT's critical reading and math segments. They must also meet college preparatory-level course requirements.

The $30,000 per year is roughly half of the $61,690 total cost of attending Ursinus in 2016-17. Ursinus charges $49,370 in tuition and fees and $12,320 for room and board. But its 2015-16 discount rate was 57.4 percent, and just 3 percent of its students paid the full cost of attendance.

Students applying for the new scholarship can still apply for additional need-based aid.