Colleges Pay to Play on Social Media

Many colleges and universities are paying to promote their posts on social media, according to a new report by the Council for Advancement and Support of Education, Huron, and mStoner Inc. Among the findings, based on a survey of schools, colleges and universities:

• 83 percent are paying to boost or promote posts or advertising on Facebook.
• 16 percent are advertising or promoting tweets on Twitter.
• 9 percent report advertising on LinkedIn.