Colleges Pay to Play on Social Media

October 20, 2016

Many colleges and universities are paying to promote their posts on social media, according to a new report by the Council for Advancement and Support of Education, Huron, and mStoner Inc. Among the findings, based on a survey of schools, colleges and universities:

  • 83 percent are paying to boost or promote posts or advertising on Facebook.
  • 16 percent are advertising or promoting tweets on Twitter.
  • 9 percent report advertising on LinkedIn.

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