Admissions Officials Fear Loss of Data for Recruitment

October 20, 2020

Nearly 53 percent of respondents to a survey from the National Association for College Admission Counseling said that COVID-19 will have a substantial or profound impact on student recruitment for fall 2021 and beyond. Among the developments that have blocked traditional methods for obtaining potential student names: campus tours have gone online and fewer students are taking standardized tests. The survey featured answers from 377 admissions offices at four-year universities and was supported by Salesforce.org.

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