Over the last decade or so, universities around the country have been tripping over one another to see who can slap the word “entrepreneurial” on the most things on their campuses the fastest. Entrepreneurial studies curricula and majors, business incubators, entrepreneurial centers, on and on -- entrepreneurial efforts have sprung up faster than the “innovate and disrupt” start-ups scattered about Silicon Valley whom they seem to desperately want to imitate.
This “Silicon Valleyization” of the university can be seen in places like Florida State University, which recently received a record $100 million to open the Jim Moran School of Entrepreneurship, or at Rice University, which last year announced the formation of an “entrepreneurial initiative” to transform the university into an “entrepreneurial university.” Other institutions -- such as Emerson College, the University of Hartford and the University of Massachusetts at Lowell -- have also joined the entrepreneurial arms race with their own centers and curricula.
For advocates of the entrepreneurial university, such moves mark a more full alignment of higher education with the needs of the new economy. Universities are finally recognizing the central role that they now must play in spurring “endogenous growth” in the highly competitive global market, where innovation determines national, state and individual winners and losers. They are finally coming down from the ivory tower and lining up their curricula and research to meet that need. For critics, however, such developments represent yet another chapter in the capturing of the university by particular economic interests -- and a further loss of autonomy and intellectual integrity, as institutions mindlessly chase the latest fad and buzz meme.
While the entrepreneur as a particular type of economic actor in the market economy has been around for some time, entrepreneurialism as a full-blown social and cultural movement is much newer. If we situate entrepreneurialism as a historically distinct social phenomenon, or perhaps as a post-Bretton Woods economic model, it contains several assumptions about society, politics and markets that largely go unacknowledged in the frenzy to create the entrepreneurial society and the enterprising university to accompany it.
First is the profound shift from a more organized style of the market economy -- with large corporations, unionized labor, slow growth, steady-state capital and a welfare-oriented state -- to a more disorganized one composed of start-ups, flexible labor, erratic growth, impatient capital and a market-oriented state. In the newer, churning model of the market economy, the entrepreneur -- personified in cultural and political heroes like Donald Trump and Mark Zuckerberg, rather than the corporate manager or professional -- becomes the central new cultural icon.
One of the things that this unceasing push for entrepreneurial innovation as a driving force of economic growth dismisses or ignores is the actual destructive part of creative disruption. Creative disruption seems fine as long as it is other people whose lives are disrupted rather than your own. This view is often callously unconcerned with the harm that can be generated by disruption for the sake of disruption or the mantra that all innovation is progress. Here, in the mold of the economist Joseph Schumpeter and the Harvard University management gurus Clayton Christensen and Michael Porter, all disruptions are ultimately positive and all innovations are advancements. The market will miraculously, fairly and brutally sort out any lumps in the end. What disrupters yearn for is an always roiling and never resting society generated by people in continuous struggling with one another to provide the next best thing and “strike it rich.”
As Virginia Heffernan recently described it, such innovators compose a “sneakered overclass -- whose signature sport is to disrupt everything, from Ikea furniture to courtship.” They embody the religiously inspired dream of heavenly redemption, the modernist desire of continuous progress and “lotto fever” rolled into one. It is unclear, however, how far such a model can actually extend. How much innovation and disruption does the world need? Or, more important, how much can it actually take?
Second, entrepreneurialism as an idealized economic model promotes a rather distinct type of asocial, social Darwinist, “go it alone” mentality where the single, self-interested individual is seen as solely responsible for his or her successes. Here, even when philanthropy happens, it is ultimately designed for self-interest, as with Mark Zuckerberg’s Chan Zuckerberg Initiative LLC.
Even with the rhetoric of Google-style teamwork aside, the entrepreneurial model celebrates the ideal of the lone-wolf innovator who works hard, charts their own course and “defies the odds.” It is the American mythology of rugged individualism recast for the jobless age of the precariat, forever-flexible labor and the post-welfare state.
In doing so, this new economic model passes off social inequality as just the normal and inevitable ebb and flow of winners and losers in a free-flowing economy that is in constant flux -- and one that people need to adapt to rather than try to change. If you work hard enough, innovate and adapt to the market, you are entitled to reap the rewards. Those who cling to the collective protection of unions or change movements, or even the left-behind world of tradition, are but mindless sheep who lack the imagination to think for themselves and adapt. If you fail in your endeavors, you need to readapt and reinnovate in order to make your way again.
As on the TV show Shark Tank, the swirling and hungry accumulated venture capital of those “who have already made it” is there waiting to provide for newbies with the right stuff. Surviving and prospering are strictly by your own fruition. Yet all this ignores not only the highly likelihood of failure in these start-ups (90 percent, according to Forbes magazine) but also the social costs of living in a world composed of a handful of wealthy winners and scores of poor losers chumming up the shark-tank economy.
Third, implicit in the romantic idealization of the entrepreneur is the neoliberal idea of a limited pro-business government. Rather than expecting government to level things out a bit through progressive taxation or some other modest modes of redistribution -- or through various social services such as public education -- the new economic model promotes a government that is entrepreneurial, too. This enterprising government doesn’t protect people from the market as in the social democratic model but rather forces even more marketization onto them.
People must be coerced (or, in the more polite terms of behavioral economics, “nudged”) by government to “have grit and determination,” “manage their own retirements and health care,” “have positive affect” and “be responsible.” They must be calculating, self-interested and self-promotional, even if they don’t want to be. Responsibility will, in the words of former British Prime Minster David Cameron, finally force people “to ask the right questions of themselves.”
What all this means is not that entrepreneurialism is necessarily a bad thing when taken in moderation and seen within the light of a larger political economy. We can certainly acknowledge the important contributions of the loads of small businesses and innovations built on entrepreneurial principles. But an entire society or university based solely or largely on those principles is rather problematic and limiting.
Universities should be leery of aligning their curricula and research just to meet the needs of the entrepreneur. It is one thing for a higher education institution to recognize entrepreneurialism as one particular economic form but quite another to become an entrepreneurial university. Universities are -- or should be -- like the economy and society themselves: too multidimensional to remake themselves into any one particular cause of the moment.
Steven C. Ward is a professor of sociology at Western Connecticut State University.
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