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U.S. News & World Report, the magazine famous for its controversial rankings of educational institutions, announced its purchase of CollegeAdvisor.com, which “matches students and families with dedicated and highly trained admissions coaches to build a customized college application strategy that includes one-on-one counseling, essay editing, interview prep and other specialty workshops.”
Through its rankings, U.S. News advises students (as a group) about where to go to college, but this is a shift to more direct advising.
“U.S. News helps students make the best college decisions that are right for them,” said Eric Gertler, executive chairman and CEO of U.S. News. “The CollegeAdvisor.com advising platform is directly aligned with our mission, providing students with a greater understanding of the opaque college admissions process and empowering them with the tools necessary for a successful college admissions journey. This relationship is a win-win for students everywhere.”
