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It's no secret that I'm a fan of the social media work generated by the communications team at Cambridge University. They consistently create (and curate) quality content that captures the experience of one of the world's leading universities.

Recently whilst perusing Cambridge's YouTube channel I came across the “Ibz Mo meets the Vice-Chancellor” video. With 31,000+ views, this video is truly a gem. It's an interview with the university’s Vice-Chancellor, Stephen Toope, conducted by Ibrahim Mohammed, a student at Wolfson College.



Known as ‘Ibz Mo’, Mohammed is a popular YouTuber/Vlogger and third year student at Cambridge. His YouTube channel has more than 107,000 subscribers (he's doubled his subscriber count since I last mentioned him on this blog in 2017!) and he provides an honest look into life at the second-oldest university in England.

Winning the Best Blog at the 2018 Asian Media Awards, Mohammed “speaks candidly about formal dinners, end-of-year parties and the idiosyncrasies of Cambridge’s student body as well as the challenges he faced in joining the University.” In other words, he creates extremely captivating content and is an example of how an influential YouTuber can join forces with a university as a student vlogger.

“In this wide-ranging interview, they discuss feelings of ‘imposter syndrome’ (including Toope’s experiences as a Harvard undergraduate), as well as Cambridge’s widening participation efforts, the role of a Vice-Chancellor, confusing Cambridge traditions, and a shared love for the University and city.”

The interview is a must-watch for anyone who wants to see what can happen when a student-vlogger co-creates content with a university leader. The tone of the interview is conversational, informative, and gives a wonderful “behind the claret” look into life at Cambridge. Kudos to Ibz Mo for lending his talents to such watchable content (normally these types of interviews are exceptionally dull).


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