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A new report from Coursera suggests students and employers alike are gravitating toward microcredentials and view them as beneficial.
The report based its findings on voluntary online surveys of at least 1,200 students across a variety of countries and more than 1,000 employers in the U.S., U.K., Brazil, France, India, Indonesia, Mexico, Saudi Arabia, Thailand and Turkey. The surveys were fielded between December 2024 and January 2025. Coursera offers a variety of microcredentials on its course-sharing platform.
The survey found that most employers, 96 percent, felt microcredentials help a candidate’s application, and 85 percent were more likely to hire a job candidate with a microcredential compared to one without. Meanwhile, 90 percent of employers were willing to offer higher starting salaries to candidates with recognized, credit-bearing microcredentials. Most employers believed microcredentials have various advantages, including employers saving on first-year training costs and hires coming in with higher proficiency in vital industry skills. Eighty-seven percent of employers hired at least one employee with a microcredential in the past year.
Learners surveyed had overwhelmingly positive feelings toward microcredentials, as well. Ninety-four percent of students felt microcredentials build essential career skills. The same percentage wanted to see microcredentials embedded in degree programs, up from 55 percent in 2023. The report says students are twice as likely to enroll in a program that includes a microcredential and 2.4 times more likely to enroll if it’s a microcredential for credit.
The report also found that entry-level employees with microcredentials felt the programs benefited their careers. Among surveyed entry-level workers with microcredentials, 28 percent reported receiving a pay raise and 21 percent received a promotion after earning a microcredential. Seventy percent felt like their productivity increased after earning a microcredential and 83 percent said microcredentials gave them confidence to adapt to new job responsibilities.
“Employer demand for skills-based hiring requires educators to prioritize skills-based learning,” Francesca Lockhart, professor and cybersecurity clinic program lead at the University of Texas at Austin, said in a blog post about the report from Coursera. “We must adapt our curricula to prepare students for a job market where desired qualifications are shifting too quickly for traditional education to keep pace.”
