Chegg Dips Into High School Market with Latest Acquisition

September 16, 2011

The textbook rental company Chegg has made another move in its effort to recast itself as a "social education platform" by buying Zinch, a company that matches high school students with colleges and scholarships, the company announced on Thursday. Zinch is the fifth company Chegg has bought since last September, joining the schedule-making site CourseRank, the homework-help sites Cramster and Student of Fortune, and the class-notes marketplace Notehall. The acquisition of Zinch, which also provides services to undergraduates looking at grad schools, is Chegg's first foray into capturing high school customers. "Chegg now provides resources to students at every major milestone before, during and after their college career -- including bridging the gap from high school to college," the company said in a press release. Chegg, once known only as "Netflix for textbooks," started its transformation as a one-stop educational bazaar after raising over $200 million in venture funding, sparking rumors of an imminent IPO.

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