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B Lab is a nonprofit group that issues a seal of approval to companies across 120 industries that adhere to voluntary standards based on social and environmental performance, accountability and transparency. After a two years of work, the group on Friday released a new benchmarking tool for colleges. The voluntary standards are designed to enable comparisons of both nonprofit and for-profit institutions.

"B Lab recognizes that the cost and outcomes of higher education, particularly regarding for-profit institutions, have become increasingly controversial, but regardless of structure institutions should put their students’ needs first," Dan Osusky, standards development manager at B Lab, said in a written statement. "We see our role as the promoter of robust standards of industry-specific performance that can be used by for-profits and nonprofits alike to create the greatest possible positive impact and serve the public interest, ultimately by improving the lives of their students."

A committee of experts, working with HCM Strategists and with funding from the Lumina Foundation, devised the standards. Laureate Education, a global for-profit chain, already uses the assessment tool.