Sign of the Times: The Battle for Portland, Ore.

March 17, 2009

It is one of the most visible images in Portland, Oregon: a neon sign over the Willamette River that shouts "Made in Oregon." But the sign, which some local residents compare to Seattle's Space Needle as a recognized landmark, may soon be changed to read "University of Oregon" if that institution has its way, and that has many in the city upset, the Associated Press reports. Because the university is a tenant in the urban development near the sign, it has the option to change the privately owned marker, the Daily Journal of Commerce reported, and its officials have indicated to the Historic Landmarks Commission that they wish to do so. City officials oppose the idea, as do many at Portland State University, who resent the idea that the university from Eugene will be raising its profile in their backyard.

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