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LAS VEGAS -- First it was the National Association of Trade and Technical Schools. Then the Career College Association. Now, amid increasing debate about how to better reflect what its members herald as their embrace of innovation and independence from government, the primary lobbying group for for-profit higher education has a new name: the Association of Private Sector Colleges and Universities. The group, which will be known as APSCU (not to be confused with APLU, the acronym for the Association of Public and Land-Grant Universities, the new name for the major association of public research universities), announced the change after a vote of its board at the start of its annual meeting, which began here Wednesday.